SHOWCASE project AOX
• Graphic design
• Self Initiated
For showcasing a style direction we collaborated for a self-initiated project exploring the high-end performance outerwear category. For the brand story Uniøn design created a fictitious name AOX and combined it with a japanese philosophy about 'perfect imperfection'. Uniøn design x ACCRO x BlueOrangeGraphics worked together integrating the concept in all aspects of this case study.
This following selection of pages show how AOX evolved from inspiration boards, into logo and pattern print. Taking those elements we build out the brand and product line. I supported concept with translation into clear collection branding.
Subtle details and precisely placed artwork enhance the feel of an expertly crafted performance brand. Showcasing our studio's vision on directions in outerwear. Also how we could approach a project for new commissions.