BlueOrangeGraphics
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ESPRIT every.day.counts

Erik de Bruin - Graphic designer Apparel with more than 15 years experience and fashion-industry related know-how. Developing and translating concept down to prototype specs. This example is a project for ESPRIT. All Over surface pattern prints for summer collection fashion segment

ESPRIT every.day.counts - edc label

• AllOver surface pattern prints

• Seasonal moods - graphic translation

• Color propositions

• Strike off comments

 

I was asked to design a range of geometrical allover fabric patterns for the label every.day.counts from Esprit. Within the well known casual fashion collections of Esprit, a refined, minimalistic and clean fashion label was developed. For the style conscious and young buyer, the collections were build up with basics [every day] and 'statement pieces' [today]. For these 'today' pieces the label invited creative artists to make statement artwork. 

  

  

 

Seasons moodboards were the first start for searching and creating interesting surfaces. A quirky small twist in these patterns provided the upbeat spirit which suited the collections. The creative allover printed styles also formed a good visual appearance between the predominantly unicolor basics in the racks. Sales rates were good - sometimes you need a wild allover printed style to sell the plain black version better, but in this case it worked the other way around. 

 
 
 

Rejuvenating and upgrading [segments of] the Esprit brand, meant using the momentum that the every.day.counts collections accomplished. With the focus on a more designed and sophisticated style for Esprit, the every.day.counts spin-off label has been a clear guidance in style and design.