PROCTER AND GAMBLE TREND CONSULT
Procter and Gamble is a global company with a range of top brands in care products and the beauty industry. For the U.S. market they approached Mudpie to forecast trends for teenage girls. Together with their Creative Manager, I explored the theme 'graffiti Chic', creating a variety of street art elements into graphics and branding. These were used for a mood board presentation and the surface pattern prints for packaging.